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Wine & Insights: Beyond the Content Factory

  • QT Melbourne, Level 1, Barclay Room 133 Russell Street Melbourne, Victoria, 3004 Australia (map)

Presented by IABC Victoria and Workvivo by Zoom, in partnership with our panel of senior communications leaders.

Internal comms teams are still measured by volume. How many newsletters sent, how many intranet posts published. But in a world of information overload and constant organisational change, more content isn't the answer.

This session brings together practitioners at the forefront of that shift, from content creation to strategic counsel, sharing what it actually takes to earn a seat at the leadership table.

Panellists for this event to be announced soon.

We'll unpack how to:

  • navigate the impact of AI on the internal communication profession and what it means for your role

  • build trust and credibility with your audience and senior leaders

  • adapt your communication approach to a multigenerational workforce

  • identify the most effective channels for reaching and engaging employees today

  • shift your focus from content volume to measurable business impact.

Ticket costs:
Free for IABC Victoria members
IABC Victoria members bring a friend for free
25% discount on non-member tickets for IABC Victoria Lite members
$70 for non-members
(All prices exclude Eventbrite fees)

Spaces are limited. Register for your spot today!

Accessing your IABC Victoria member ticket:

To access the member discount on Eventbrite:

  1. Click 'Get Tickets'

  2. In the 'Promo code' field, enter the email address linked to your IABC membership and select 'Apply'

  3. This unlocks your member ticket. Select 'IABC Member', remove any other tickets from your cart and check out

Bringing a friend? Select 'IABC Member' and add two to your cart. Enter your details and your guest's details at checkout.

Please contact events@iabcvic.com.au if you need assistance.

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IABC Winter Mingle