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Masterclass: Three Ways To Lead With Impact And Purpose

Elevate your communication leadership presence and ignite your career 

In today’s uncertain and competitive work environment, organisations need communication leaders with a firm grip on all areas of business to drive strategic alignment.

As a contemporary communication leader, you must equip yourself with the mindset, skills, and practical strategies to influence at the executive level, communicate with impact, and activate a thriving culture.

This workshop, which Adrian and Sia recently held at IABC’s World Conference in New York City, focuses on the core communication leadership skills you need to succeed as a communication leader and deliver real value to your organisation. You will emerge prepared to think and lead strategically, generate innovative ideas, build trust, and contribute to your organisation on a strategic and senior level.

Draw on the latest thinking, practical models, tools, and strategies to elevate your communication leadership presence and ignite your career.

Learning Objectives:

  • Influence up and across senior teams with impact

  • Build relationships of trust based on empathy and common goals

  • Expand their emotional intelligence and identify opportunities for growth

Venue will be confirmed closer to the date, and catering will be provided at the event.

About your hosts

Adrian Cropley OAM, FRSA, Fellow IABC, SCMP And Sia Papageorgiou FRSA, SCMP

Managing Partners, Centre for Strategic Communication Excellence

This dynamic duo, both former presidents at IABC Victoria, own and operate the Centre for
Strategic Communication Excellence – a multi award-winning global communication professional
development organisation, trusted by some of the world’s highest profile organisations, including
BHP, Ambulance Victoria, and Unilever. Together they enable communication professionals and
communication teams to realise their full potential and embrace the extraordinary value strategic
communication brings to their organisations, themselves and our profession. They’ve recently
returned from IABC’s World Conference in New York City where they picked up a number of
awards, including Boutique Agency of the Year, for the sixth year running.

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20 October

TRAINING SESSION 2: SCMP AND CMP CERTIFICATION

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28 October

Visual Thinking For Communicators: In-person workshop