Join IABC Victoria at the World Conference in Chicago
You're invited to join colleagues from around the globe, at the IABC World Conference in Chicago 23-26 June for learning, networking and socializing.
Our Immediate Past President, David Imber, will present on what comms pros can learn from political comms. A session that should raise some interesting points as America heads to the polls.
Session: "Oh I'm not into politics" - What communications professionals can learn from political communications
Date: Monday 24 June
Time: 1:15pm-2:00pm local time
Register to the World Conference here.
"Oh I'm not into politics" - What communications professionals can learn from political communications
Ask most people what they think about politics and politicians and you'll get a pretty clear (and negative answer). Yet so many of those same people will still follow political debates, express an allegiance to a party or political position and at least vote (if not also donate and volunteer). So what's going on here? With so much of the work of professional communications about engaging audiences how is this low trust sector cutting through? The theme of the Conference is Communication creates and I believe it can create opportunities for understanding, common cause, and social progress but it can also seed fear, misunderstanding and division.
There's a whole lot of research, evidence and expertise that drives political communications that I believe communications professionals could benefit from understanding. From the power of research to message discipline, speeches, community engagement and activation, social media, the interchangeable use of positive and negative frames, to much more.
This session will provide attendees with practical tips on how to use the best of the political communications tool kit and apply it to your organisation and its leaders.
David Imber
David Imber has worked in and around politics and public affairs since his teens. His experience in student governance and as a volunteer, campaign manager and party delegate has always sat separate from his professional career. Yet his work outside of formal employment has informed his work as a public servant (including a stint in a Minister's office) and beyond. David enjoys working with others to solve complex problems, usually those involving critical business or organisational priorities that require high level communications and stakeholder engagement. He has advised Ministers, Departmental executives, and their staff, on crisis and issues management, Government Relations, internal and external communications. He's regularly engaged as a trusted advisor by Chairs and CEOs in the corporate and not for profit sectors. David is a regular on the Australian Broadcasting Corporation's Melbourne Radio Drive segment Spin Doctors.
