Reports and practical guides
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Books & Journals
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Face-to-face communication for leadership
Roger
D’Aprix ABC
IABC
This training package is intended to be used either as a
cascading train-the-trainer initiative or as a self-learning package for the
trainers who will be responsible for training their organisation's managers,
supervisors and other leaders in face-to-face communication skills
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Unleashing
the Power of PR: A Contrarian's Guide to Marketing and Communication
Mark Weiner, President,
Delahaye
Using dozens of case studies from well-known companies
such as General Electric, FedEx, Procter & Gamble, Merck, Boeing and
Intel, Delahaye president and public relations scientist Mark Weiner offers a
research-based model for creating and implementing public relations programs
that will generate desired results and improve an organization´s ROI.
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The intranet advantage
Shel Holtz ABC
IABC
Build an online community
within your organization with the definitive guide to intranets for
communicators. Includes the latest strategies for creating an intranet that
improves productivity and morale, reduces turnover, heightens your company’s
competitiveness, and adds real value to the bottom line.
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The
IABC Handbook of Organizational Communication
Tamara Gillis, Ed.D, ABC
IABC
With contributions from the
leading experts in organizational, business and corporate communication, this
invaluable resource examines each of the functional areas of organizational
communication including internal communication, public relations, marketing
and communication strategy. This important book is written for communicators
in organizations of all types—large and small, public and private, for profit
and not for profit.
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Communication Research,
Measurement and Evaluation A Practical Guide for Communicators
Louis C. Williams, Jr., ABC, APR
IABC
IABC's definitive guide to communication measurement has
arrived. Veteran communication consultant and trainer Lou Williams takes a
wide range of proven measurement techniques and presents them in an
easy-to-read style.
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Inside
Management
Ark-Group
Journal
Managing
the enterprise information network
Ark Group
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Communication
Research Primer: Measuring and Evaluating Organizational Communication
Joey Reagan, Ph.D.
IABC
Effective communication requires understanding the target
population and how it operates. That need to understand runs the gamut:
Sometimes it’s simply information gathering, other times it’s copy testing,
or it may mean monitoring the effectiveness of a campaign.
This resource will help guide you through several research
projects you can conduct yourself, and it will give you an understanding of
the research process so you'll be a better consumer of research conducted by
others.
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The
new Australian and New Zealand public relations manual
Tymson Communications
The Australian and New Zealand public relations manual is the definitive text for students and practitioners.
It is a must read
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Communication
in the 21st century workplace
Roger
D’Aprix ABC
IABC
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Measuring
Organizational Trust: A Diagnostic Survey and International Indicator
Pamela Shockley-Zalabak,
Ph.D.,
Kathleen Ellis, Ph.D. and Ruggero Cesaria
IABC
Developed from a database of 4,000 employees in eight
countries, Measuring Organizational Trust provides both the latest research
findings on organizational trust and a new measurement tool for assessing
trust within your own organization.
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Best
Practices in Communication Planning and Implementation 2001
IABC
Benchmark your communication programs against the very
best in the industry today. Best Practices in Communication Planning and
Implementation is the one resource where there are “no secrets” to
outstanding communication practices. This collection gives you an inside look
into the 2001 Gold Quill Award-winning programs, and will inspire you to
reach for new levels in your communication planning.
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Crisis
Management and Communication: How to Gain and Maintain Control
Dan Millar, Ph.D. and Larry L.
Smith
IABC
IABC's definitive guide to
crisis communication—loaded with strategies, templates and real-life examples
to prepare to communicate effectively to all audiences when a crisis strikes.
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Communication
Competence and Business Success A Comparative Review of Communication
Programs
Developed by ITEM
IABC
Based on a two-year
qualitative study, this report explores links between communication
competence and successful business outcomes. The study also reveals four
communication-related factors present in all successful companies and
initiatives, and explores why the communication function and communication
professionals are a valuable resource for successful organizations.
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How
Communication Drives Merger Success
Patricia T. Whalen, Ph.D., APR
IABC
Conventional wisdom stresses
that successful M&As require broadly disseminated and ongoing
communication before, during and after the event. This study tests those
assumptions by exploring the most common communication tools used in mergers
and acquisitions and then looking for relationships between the communication
activities, the levels of conflict experienced and the ultimate outcomes of
the deals.
Use the findings of this study to work with senior management to develop the
right plan for your situation, allocate resources and designate
responsibilities.
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Planning Powerful Publications
Creating Publications That Boost Your Organization's Bottom Line
Ann Wylie
IABC
Planning Powerful
Publications is IABC's comprehensive guide to developing a publication
that attracts readers while helping your organization reach its goals.
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Writing
for the wired world
Shel Holtz ABC
IABC
The communicator’s guide to
effective online content
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Effective
Media Relations A Practical Guide for Communicators
Wilma K. Mathews, ABC
IABC
IABC's most comprehensive
resource on media relations to date. An invaluable resource for communicators
of all levels.
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The
Business of Truth
A Guide to Ethical Communication
Shannon A. Bowen, Ph.D.
IABC
This latest study from the
IABC Research Foundation takes a look at one of the most talked-about issues
in communication today: ethics. The researchers examine the frequency and
type of ethics training communication practitioners receive, what they feel
their ethical role should be, how their organizations measure up in terms of
ethics, and how often they act as the conscience of the organization.
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The
Complete Guide to Integrated Change Communication: Best Practices for Major
Announcements
IABC
The definitive guide to
communicating in times of organizational change is back in an updated, second
edition. The Complete Guide to Integrated Change Communication: Best
Practices for Major Announcements is based on RBC Financial Group´s
experiences in organizational change/restructuring. Containing tips,
templates and samples from RBC´s own announcements, this guide has everything
you need to communicate with staff, clients, the media, local government and
more during times of change.
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Building
Your Organization's Brand
Made possible by Towers Perrin
This
comprehensive guide to building your organizational brand through employee
communication offers the unique perspectives and experiences of Towers
Perrin´s seasoned communication practitioners. Through a collection of
essays, you will learn the key components necessary for building an
organization´s brand. This manual will provide you with practical
applications that are easily adaptable to your company´s unique needs.
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Intranet
for the public sector
Ark-Group
Improving the efficiency and
effectiveness of your intranet
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Making
knowledge work
Ark-Group
How to maximize the value of
portals, collaboration and information systems
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The
social network toolkit
Patti Anklam
Ark-Group
The Social Network Toolkit
sets a strategic context for the developing of networking practices that
strengthen an organization’s agility and influence from the individual level
to that of the organisation itself.
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Communities
of practice
Simon Lelic
Ark-Group
Lessons from leading
collaborative enterprises
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Employee
engagement
Melcrum
With lots of hype surrounding
engagement, Employee Engagement provides a clear picture of what it is, what
it should look like in your organization and how to drive engagement within
your organization.
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Delivering
effective senior leadership communication
Melcrum
The definitive research report
on how to champion, measure and improve senior leadership communication
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